Data-Driven Marketing and A/B Testing: 7 Proven Ways to Boost Your Campaign Performance
In today’s hyper-competitive landscape, throwing spaghetti at the wall and hoping something sticks is no longer a viable marketing strategy. A recent study by Deloitte found that companies who rely heavily on data-driven marketing are six times more likely to be profitable year-over-year. It’s not surprising, then, that brands of all sizes are now embracing…