The Stüssy Logo How a Signature Became a Statement
Long before streetwear was a global industry, a surfer named Shawn ukstussyhoodie.com was hand‑shaping boards in Laguna Beach. To mark each board, he signed his surname with a fat black marker—slanted, loose, unmistakably personal. That casual autograph, scribbled on fiberglass in the late‑1970s, travelled further than any wetsuit could have predicted. Today the same scrawl…